The Yuwie Scam

Do You Have a Bug On Your Window?

Your career is not a boat. Neither is your business.

Even if your boat has the smallest of leaks it will sink. You, on the other hand, don’t need to be perfect to succeed.  You need to be good a few things and never lose site of the grand picture.

Imagine that you have a 4 x 4 grid to fill with assets. If it’s an internet marketing business, it might be a website, some content writers, an auto responder, and your list of readers that are loyal to you… If you think of it in terms of just yourself then it’s your skill, your resume, your list, your network, etc…

When someone chooses to buy you or your products, they’re considering everything you have to offer - what is your value that you present to the buyer or prospect? Now whether you’re looking for a job or trying to make a sale, there is rarely only one thing that makes the difference. It’s you as a whole, the package.

That’s why human nature is so enraging. When something is going wrong, we panic.  We obsess and focus on the negative.  If you picture yourself driving in your car and a bug splats on the window do you stare at the bug or focus on the big picture?  Could be dangerous to focus on the bug couldn’t it?

Well when one aspect of your business sinks why do we talk ourselves into hysteria about how, “none of our customers have any money,” or, “in this bleak economy, we’ll never make a sale.” Instead of using the relative downtime to clean the bug off the window, we just sit in the corner, keening, worrying about that one bug that has our window dirty.

The problem with whining is this: human beings like to be right. If you persuade yourself and your friends that times are really tough and that you’re bound to fail, you’ll probably do the things you need to do to make that true in the long run.